Julia Wood & Associates


Discover how staff, patients and carers view your services through using discovery interviews.

By using discovery interviewing techniques, the interviewer can capture the experiences and views of interviewees in a meaningful and concise way.

This approach can provide detailed insights which are often difficult to obtain through other methods, thereby helping you understand what is working well and where improvements can be made.

Discovery interviews can be undertaken on a one-to-one basis or with a group.

Julia’s experience

Julia has been undertaking discovery interviews since 2007.

Most recently Julia has been involved in undertaking discovery interviews with eight NHS Trusts to help them understand the cultures within their Maternity and Neonatal Units. She has also trained staff within these Trusts in discovery interviewing techniques, so staff have the skills to continue to use this approach in future. This work is part of the National Maternity and Neonatal Safety Improvement Programme, with Julia being commissioned by the AHSN NENC.

Julia has found that being external to the organisation can support openness by the interviewees, regardless of whether they are members of staff, patients or carers. It also means that Julia can report back findings and make recommendations in an unbiased way.

Julia’s support offer

Julia can support you in the following ways:

  • Undertake discovery interviews with staff, patients and carers
  • Train staff in discovery interviewing techniques
  • Train patients and carers in discovery interviewing techniques so they can interview other patients and carers
  • Support organisations and teams make improvements based on the outcomes of the discovery interviews, using quality improvement tools, techniques and methodologies.

Julia can undertake discovery interviews and provide training either face-to-face or virtually.

Ask Julia a question


Julia believes that form follows function and that function is always based on the needs of patients and service users. Her passion for making a difference to enhance the patient experience shines through. Julia has excellent skills in stakeholder engagement and is skilled in managing the expectations and enabling meaningful debate that allows her to work equally effectively with strategic or front-line individuals and patients.

Lesley Callow
National Coach, Long Term Conditions Workstream
Department of Health and Social Care

Julia Wood

Belasis Business Park
Coxwold Way
TS23 4EA


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